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Published
Feb 16, 2017
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& Other Stories to open new Covent Garden store

Published
Feb 16, 2017

Design-driven womenswear brand & Other Stories has announced plans to open its fourth store in London this spring  in a key position in St Martin’s Courtyard, Covent Garden.


The new store will be located at 132-133 Long Acre


The new boutique will feature three floors of approximately 500 sqm, housing the brand’s ready-to-wear collections alongside accessories, bags, jewellery, beauty products and shoes.

“We have a thing for the UK and feel right at home here. The rich history of this area will meet our stories and make a visually intriguing match that we hope our customers will love,” said & Other Stories MD Samuel Fernström.

The H&M-owned brand has three other stores in London, all located in prime shopping destinations such as Regent Street, King’s Road and Oxford Street. Further UK stores are located at the Bentall Centre in Surrey, on 2-4 Exchange Street in Manchester and at Victoria Gate in Leeds.

& Other Stories also operates an e-commerce platform delivering pieces to customers since its launch in 2013.

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