"Who is on Next", the contest organised by Vogue Fashion Dubai Experience

By

Lucile Deprez

Published
Oct 29, 2015

In partnership with Vogue Italy and the support of Dubai Design & Fashion Council, the Vogue Fashion Dubai Experience is taking place this Thursday and Friday at the Dubai Mall.

On the schedule: conferences with trade professionals from the fashion and luxury sectors, a presentation of regional and international designers, a runway show, in-store events, etc.

For the first time in Dubai, the contest brings together designers come from the Middle East, Asia and Africa before a jury of professionals, including but not limited to, Christopher Bailey, Naomi Campbell, Christian Louboutin.

The winner from each category (menswear, womenswear, accessories) will be awarded a runway show at the Pitti Uomo and Altaroma trade fairs and will be sold at pop-up stores set up in Dubai Mall as well as on the Yoox platform.

With this initiative Dubai is continuing with its desire to become a landmark fashion capital and to attract international players in the sector to participate in its development.

During its second edition, the event received 1 million visitors in 3 days and 200 stores took part by offering various events.