8seconds to open first international store in Shanghai

By

Benjamin Fitzgerald

Published
Sep 30, 2016

8seconds will open its first international store this Friday in the bustling city of Shanghai.

The store marks the debut entry into foreign territory for the Korean brand. Part of the Samsung C&T fashion division, 8seconds is called so for its distinctive styles, said to grab attention in just eight seconds.

The Shanghai store is two levels, covering 3300 square metres. As well as the label’s complete range, the new outfit will offer seven K-style cosmetics, accessories and stationery brands.

“The China market has huge potential for us,” said 8seconds' retail director, Harry Park. “We want to bring the most authentic Korean lifestyle and fashion style to China consumers.”

Since launching in 2012, the brand has grown to 30 stores in Korea and opened an online store for China on Tmall in May.