All Saints to present show at Tokyo FW

By

Barbara Santamaria

Published
Feb 18, 2016

London-based premium brand All Saints is embracing the Japanese market. Only four months after creating a subsidiary in the country, the premium label is now set to present its 2016 AW collection at Tokyo’s Fashion Week.

The show will take place on March 17, and follows the company’s first pop-up in a department store in Osaka in November 2015. The brand, known for its cool vibe and versatile pieces, also launched a temporary store in Tokyo in February, but its first permanent standalone location is scheduled to open this summer in the capital.

To support its increasing business in the country, All Saints plans to launch a localized e-commerce site for Japan in April this year.

In addition to its pop-up stores in Japan, the company also has a presence in Asia in South Korea and Taiwan. The company, partially owned by Lion Capital, also entered the Middle East in September last year with a store in Dubai.