Feb 13, 2017
AllSaints lands in Spain
Feb 13, 2017
British contemporary brand AllSaints has announced the opening of a concession store in El Corte Ingles, Madrid.
Launched on 10 February in the newly renovated Spanish department store, the 340 sq ft womenswear concession showcases the brand’s latest Spring collection. The space is designed with the distinctive AllSaints aesthetic, including tailor-made fixtures and hand-crafted industrial display units.
El Corte Ingles is Spain’s leading department stores chain dedicated to clothing, beauty and home decoration. The company has more than 80 stores across Spain and Portugal.
AllSaints said it selected the store on Calle de Serrano for its contemporary and premium environment, which will allow it to showcase their seasonal collections in the heart of the city of Madrid.
“As part of AllSaints’ on going European expansion, the brand has partnered with the El Corte Ingles team to break back into the Spanish market. With over 80 years expertise in the Spanish retail sector, they were an obvious partnership choice for AllSaints. We are excited to work alongside them to drive further brand awareness in Spain and creating a seamless in store experience that mirrors our online journey,” said brand CEO William Kim.
The Madrid concession is the first store in Spain for the brand, which has a total of 220 directly operated stores, franchises, concessions and outlets in 24 countries.
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