AllSaints launches new campaign inspired by American road trips

By

Barbara Santamaria

Published
Apr 3, 2017

British contemporary brand AllSaints has launched its latest campaign, a creative project shot by creative director Wil Beedle using a Super 8 camera in southern Florida.

Titled ‘Road Trip’, the campaign continues the brand’s overarching theme of escapism which has infused its latest seasonal campaigns, and showcases the new Spring women’s and menswear collections.

"Rather than shooting the collection piece-by-piece in the confines of a city studio, we hired a truck and went out onto the road for a few days, capturing the collection in the setting and spirit in which it was initially conceived,” explained AllSaints creative director Wil Beedle.

“The video footage and still images we shot are the documentation of the moment and the mood, and evoke the feeling of a scrapbook. Spontaneity, restlessness, endless possibilities – if only for a weekend," added the creative director.

The creative project features essential items from the Spring collection including the Lemon Balfern Biker, Amy Skies Bomber, Base Bomber, Deirdre Ruffle Shirt and Ione Strip Tee.

AllSaints is a premium British fashion house known for its biker jackets. The label was founded in London in 1994 and has grown to become an international business with more than 230 stores, concessions and outlets across 27 countries including the UK, France, USA, Canada and Russia.