AllSaints opens debut stores in Turkey

By

Barbara Santamaria

Published
Sep 8, 2016

Leading contemporary brand AllSaints has opened the doors of its first concession in Istanbul, Turkey in exclusive partnership with upscale fashion retailer Beymen.

Officially launched on September 1st, the launch consists of two shop-in-shops at WePublic department store, the new contemporary department store from Boyner Group.

The men’s and women’s shops are located on different floors and spread over 498 sq ft and 602 sq ft respectively, both anchoring each floor.

William Kim, CEO of the brand said: “We believe that brand awareness is already strong among the Turkish customer who already shops with us both in UK and the Middle East. We felt a presence there is an essential element of our ongoing international growth and the best way to approach this expansion was to partner with Beymen.”

Kim said the brands designed a 5-year roll out plan that will see the opening of four standalone stores and four concessions.  

The AllSaints store will open its doors with the Autumn 2016 collection across womenswear, menswear and accessories, which will be also available at key Beymen stores across the country.

Polat Uyal, CFO of Beymen, said: “We are thrilled to represent AllSaints in the Turkey market. Our customers love fashion, and the contemporary style of AllSaints, combined with its forward-looking business model, will play a strong role in driving both the Beymen and WePublic business and brands in this fast growing region.”