Amer Sports revises 2020 targets

By

Olivier Guyot

Translated by
Nicola Mira

Published
Aug 30, 2017

The world of sport apparel and equipment distribution is in upheaval, and the euro is increasingly strong: these are the two most significant factors which encouraged Amer Sports to redefine the targets of its 2020 strategic plan. The Finnish group, owner of Salomon, Atomic, Arc'Teryx and Wilson, had set itself the goal of topping the €3.5 billion revenue mark in 2020.

But given the quagmire the US wholesale distribution finds itself in, Amer Sports now prefers to focus on "durable, profitable growth," after reaching a revenue of €2.622 billion last year. It has decided to prioritise a growth-rate target, aiming for an annual organic revenue increase of around 5%, and for a stable rate of growth at constant exchange rates. Nevertheless, the group led by Heikki Takala still wants to see its operating margin rise at a faster pace than its sales.

The announcement was made as Amer Sports has scheduled the presentation of its results to financial analysts on 31st August.