Anna Attemark to lead H&M’s New Business division, set to grow 25% per year to 2022

Swedish fast-fashion group H&M has picked a new director for its New Business division, which incorporates all of the group's labels except for H&M. The choice fell on Anna Attemark, until now the CEO of Swedish ready-to-wear label Odd Molly. The news was confirmed by H&M to a local press agency. Attemark takes over from Madeleine Persson, who is now in charge of the H&M brand together with Fredrik Olsson.


Anna Attemark led Swedish label Odd Molly from 2011 to January 2018 - Odd Molly

Before joining Odd Molly in 2011, Attemark worked for 17 years at the H&M group, starting as purchasing controller and rising through the ranks to the post of Development Director of the Purchasing department. 

Attemark will start in her new role in August, and will report directly to the H&M group's CEO Karl-Johan Persson. She will be in charge of Cos, Monki, & Other Stories, Cheap Monday, Weekday, H&M Home, Arket and of new brands Nyden and Afound.

Her appointment coincided with the group's first Capital Markets Day on 14th February, organised by H&M to reassure investors about the group's prospects: specifically, the New Business division was heralded as a mainstay for the future, and is expected to grow 25% per year, reaching a revenue of €7.5 billion in 2022. The division currently accounts for only 7% of the group's total sales.

Translated by Nicola Mira

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