Australia’s RM Williams lands at London’s Westfield

By

Barbara Santamaria

Published
Aug 9, 2016

Australian bootmaker RM Williams has opened a new store at Westfield shopping centre in White City.

The move is part of a global expansion strategy spearheaded by major shareholder L Capital Asia, which will also see the opening of a flagship store in New York in September and further locations across Australia.

The store in Westfield London presents the most comprehensive collection of R.M.Williams products in London, including footwear and a selection of accessories and apparel. It also offers a bespoke boot service for customers.

“London is the capital of the world, a city whose innate spirit of creativity, entrepreneurship and adventure shines through changeable weather,” said RM Williams CEO, Raju Vuppalapati. “This is the environment in which R.M.Williams thrives, with purpose-built product that lasts through all climates and is for every adventure.”

RM Williams the company was founded in 1932 by Reginald Murray Williams. The company produces hard-wearing skilfully designed footwear and accessories that are stocked at more than 900 retailers worldwide. RM Williams products can also be found in over 50 stores across Australia.