Bobbi Brown opens store in Lille, France

By

Lucile Deprez

Translated by
Nicola Mira

Published
Jul 4, 2016

The eponymous brand founded by make-up artist Bobbi Brown continues to expand in France. It has now opened its eighth store, after those in Paris, Lyon, Aix-en-Provence and on the Côte d'Azur, in Cannes and Cagnes-sur-Mer.

The 90 m² store is located in the old town, at 24 rue Lepelletier, and showcases the label's full range of products: make-up, skincare, brushes etc., as well as a consultation area called 'Beauty Room', which can also be used as a private venue for special events.

Bobbi Brown's objective is to open one or two directly-owned stores per year in France, as a way of boosting the brand's identity.

The Estée Lauder-owned label is celebrating its 25th anniversary with its 'Be Yourself' campaign. It is a throw-back to Bobbi Brown's original philosophy, featuring three colour palettes as a tribute to the three cities where it all started: New York, Bobbi Brown's home town; London, because the UK was the brand's first export market; and Paris, where the first international store was opened.