Bombay Shirt Company to enter Middle East market

By

Maverick Martins

Published
Oct 18, 2016

Bombay Shirt Company, India's first online custom shirt brand that allows customers to call a tailor home to get measured for customised shirts, is set to step into the Middle East market, starting with Dubai, in January, according to a report in the Mint.

The Mumbai-based company, which started as an online customised shirt brand in 2012 and then opened physical stores in Mumbai, Bengaluru and Delhi, is finalising plans to open its first store outside India, said founder Akshay Narvekar.

Bombay Shirt Co. currently has two stores in Mumbai, one in Bengaluru and one in Delhi.

“We would not have many stores in a particular city,” added Narvekar.

Retail outlets are for marketing and order management purposes, and the company processes all its orders from its sole factory in Mumbai.

Bombay Shirt Co. sells tailor-made shirts for both men and women, starting at Rs1,000.

The company has so far raised about Rs.10 crore in tranches from a bunch of investors, including Patni Group’s Amit Patni and Arihant Patni. The company will not look for a fresh round of funding soon, said Narvekar.