Bottega Veneta marketing director Lisa Pomerantz departs

In full transition mode, Bottega Veneta is gearing up for a stretch of minor turbulence over the summer. Following the departure of Tomas Maier in mid-June, the creative director leaving the luxury Italian fashion house after 17 years at the helm, it's now marketing director, Lisa Pomerantz, who is departing.


Bottega Veneta's Parisian store, located on rue du Faubourg-Saint-Honoré, following its renovation - Bottega Veneta

In an internal note, the Kering-owned brand thanked the manager for her past work, particularly in regards to communication and strategic digital marketing. The note confirmed that Pomerantz will leave Bottega Veneta at the end of the week, Friday, July 13. Her duties will be taken over by CEO Claus-Dietrich Lars, who was appointed head of the label in September 2016. 

Pomerantz came to the marketing director role at the start of 2017, returning to Bottega Veneta after six years at Michael Kors, where she served as senior vice president, communications and marketing. Before this, she was in charge of global communication for Bottega Veneta for nine years.

Her departure coincides with the arrival of new creative director, Daniel Lee, the former ready-to-wear design head at Céline, who has only just commenced his first days in the Milanese fashion house's headquarters, from the start of July.

Up until 2016, Bottega Veneta was considered the fashion darling of Kering, recording exponential growth ever since the French luxury group acquired it in 2001. However, the brand has seen its revenues fall for the last two years in a row.

For the first-quarter 2018, the brand recorded total revenues of 261.2 million euros, a 6.8% decline compared to the same quarter period a year prior, but a 0.7% increase in comparable sales. For the same quarter, retail sales across its own stores grew 1.7%, on the back of positive growth in North America, up 10.6%, in the Asia Pacific, up 5.8% and Japan, which grew 6.1%.

The brand is currently strengthening its current store base-- recently, Bottega Veneta renovated its Paris store on rue du Faubourg-Saint-Honoré, making it more vibrant to the eye, while it has also recently relocated its Madrid store from Ortega y Gasset street to number 70 Calle Serrano 70, and in doing so, doubling its size to 550 square metres.

Translated by Benjamin Fitzgerald

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