Calvin Klein launches limited edition denim series, with Kendall Jenner as its new face

Kendall Jenner follows in the footsteps of greats like Kate Moss and Brooke Shields as the new face of Calvin Klein Jeans, which has just launched the new campaign for its limited edition denim series.

#mycalvins blends personal style with sporty details and will feature his and hers tees, jeans, shorts, bags and headgear.

Items will be priced from $58-$348 in North America and from April 15 will be available exclusively in the US from Opening Ceremony before becoming widely available via Calvin Klein's global online stores in May.

Calvin Klein Jeans' Global Creative Director Kevin Carrigan used the company's recent #mycalvins social media campaign as inspiration (hence the collection's name).

The global image campaign to mark the collection's launch features social media star Kendell Jenner and established model Simon Nessman and was shot by Alasdair McLellen.