Canada Goose drops Chance Nothing campaign

By

Jennifer Braun

Published
Feb 14, 2017

Luxury outerwear brand Canada Goose dropped its latest campaign for its Spring 2017 collection this month, introducing various new styles and fabrics.
 
Baptized 'Chance Nothing', the campaign was shot by the brand’s in-house team and showcases 18 styles including bomber jackets, parkas and rain coats for both men and women. The collection is split into four categories: Ultralight Windwear, Heavy Windwear, Ultralight Down and Lightweight Soft Shells, for spring's unpredictable weather.
 

The collection designed for high winds, heavy rain and cool temperatures offers several layering pieces for transitions throughout the season, and comes in a colour palette of mostly monochromatic neutrals with coloured detailing, as well as a few prints. The line equally introduces five new proprietary fabrics such as the Dura-Force fabric, and the Solo-Light fabric made from diamond-shape yarns found on the longer Rosewell Jacket and Wabasca Jacket for women, and the McKinnon Jacket and Sandpoint Jacket for men.

The collection is available in Canada Goose stores, authorized retailers and online, as of this month.

Canada Goose announced this week it plans on selling 10 to 15 percent of the company to the public in both the U.S. and Canada, a share value of $200 million to $300 million, giving the company a valuation of about $2 billion. The Canadian brand headquartered in Toronto is present in over 50 countries and employs over 1000 people worldwide.