219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Translated by
Erin Floyd
Published
Feb 21, 2017
Download
Download the article
Print
Text size

Chanel celebrates founder with a new perfume launch for autumn

Translated by
Erin Floyd
Published
Feb 21, 2017

In 2017, the French fashion house is focusing on Gabrielle, the woman behind the famous ‘Coco’ moniker. A women’s perfume named Gabrielle Chanel will be unveiled this autumn by the label, in a first for Chanel in nearly 15 years, since the launch of ‘Chance’ in 2003.


The visuals for the campaign are a tribute to ‘rebellious’ Gabrielle. - Chanel


Chanel is setting the founder’s name firmly in the spotlight in 2017 with a worldwide communication strategy and targeted products. The brand’s creative director Karl Lagerfeld also chose to name a bag from the Spring/ Summer ’17 collection after the businesswoman, who founded the label in 1910. The flagship product will be propelled into spring with a dedicated media campaign, alongside four films about ‘the values of rebelliousness, freedom, passion and allure that guided the life of Gabrielle Chanel, and which remain an inspiration today for all women,’ the label stated in a release.


Four films devoted to the founder will be revealed throughout the year. - Chanel


The idea of freedom is expected to be reflected in the new creation, which will arrive later in the year. The specific scents have not yet been disclosed, but have been developed by Olivier Polge, perfumer for the label since 2013.
 

Copyright © 2024 FashionNetwork.com All rights reserved.