Christian Louboutin launches new 'Neo-Red' nail polish trio

Christian Louboutin is known for his trademark blood red stiletto soles, and the luxury shoe designer is once again channeling the color -- this time via a new trio of nail polishes.

The designer has unveiled three new red-inspired summer nail color shades, designed for high octane glamorous occasions, named ‘The Neo-Reds'.

The range comprises the shimmering ‘Jazzy Doll', a subtly-sparkly peony red named after one of the brand's leather sandals, and the deep raspberry ‘Lady Peep', a sophisticated and seductive hue named after the label's popular peep-toe stiletto. The preppy ‘EdgyPopi', a punchy and flirty orange-red, rounds off the collection.

The high-shine polishes feature a highly pigmented formula designed to provide glossy color in just one coat. Long-wearing and chip-resistant, the varnishes are formulated without Toluene, Formaldehyde, or DBP. Each new polish is enclosed in a nude-colored soft touch box with a reveal to match the cap from each color family.

Christian Louboutin first broke into the beauty industry in 2014 with a nail polish collection, but cemented his influence on the market last September when he released a lipstick line that riffed on his iconic red shade. The line's star piece, "The Rouge Louboutin" lipstick, packaged in luxurious black, silver and gold casing, was accompanied by a further 35 hues, packaged in gold casing and priced at $90.

The Jazzy Doll, Lady Peep & EdgyPopi shades will be available from June 2016 in selected stores and on www.christianlouboutin.com, priced at $50.