Consumers can buy and sell luxury brands at Walmart

By

Kate Dingwall

Published
Dec 8, 2016

Shopping at Walmart is no longer just about low-price groceries and home goods now – consumers can purchase luxury products, including platinum watches and leather goods, from Walmart’s new shopping platform.

Celine bags (retailing for over $3000), Miu Miu sunglasses, Chanel perfume, Michael Kors handbags, and Rolex watches  (retailing for over $65,000), have reportedly been found on Walmart’s e-commerce platform.

Walmart’s third-party e-commerce platform, which is integrated seamlessly into the brand’s regular e-commerce platform, allows independent sellers to sell new or like-new products. The website carries everything from toys to games to luxury items.

Walmart launched its marketplace in 2009, but the website just received a major design overhaul. This upgrade on the marketplace platform puts Walmart in direct competition with Amazon and eBay.

Walmart.com is the second-most-visited e-commerce website in the United States, bringing in 88 million visitors per month. This expansion allows Walmart to reach a wider range of consumer by giving by stocking merchandise on its website that it may not have in its stores, like Michael Kors handbags and Chanel perfumes.

Many of the third party sellers purchase overstock, and resell it through Walmart’s platform, which is how items like Michael Kors handbags and luxury perfumes end up on the website. Other retailers like Stile sell new and slightly used luxury handbags from brands like Celine.

Unlike Amazon and eBay, only sellers who are invited by Walmart can offer products on the site. Walmart chooses stockists based on what products categories are missing from its current inventory. All sellers are responsible for the pricing, fufillment, and customer service of the order.