167
Fashion Jobs
&OTHERSTORIES
Business Controller
Permanent · STOCKHOLM
&OTHERSTORIES
Brand & Marketing Lead
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
KERING EYEWEAR
Kering Eyewear Area Sales Manager Sweden
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Zeos Returns & Shipping Solutions (All Genders)
Permanent · STOCKHOLM
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Stockholm Region
Permanent · STOCKHOLM
NEW YORKER
Project Manager Scandinavia Till New Yorker
Permanent · MALMÖ
NEW YORKER
Project Manager Scandinavia Till New Yorker
Permanent · MALMÖ
ESSILORLUXOTTICA GROUP
Key Account Manager - Stockholm, Sweden
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · SOLNA
RALPH LAUREN
Sales Professional
Permanent · SOLNA
ESTÉE LAUDER COMPANIES
HR Retail Business Partner (Maternity Cover)
Permanent · BOTKYRKA
JACK & JONES
Sales Manager Till Jack & Jones Barkarby Outlet
Permanent · JÄRFÄLLA
RALPH LAUREN
Sales Professional PT
Permanent · SOLNA
ESSILORLUXOTTICA GROUP
Finance Controller
Permanent · STOCKHOLM
SHIMANO
Brand Coordinator
Permanent · UPPSALA
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
BEIERSDORF
Regulatory Affair Manager
Permanent · GOTHENBURG
VERO MODA
Store Assistant Till Vero Moda Luleå
Permanent · LULEÅ
By
Reuters
Published
Oct 7, 2009
Reading time
2 minutes
Download
Download the article
Print
Text size

Crisis lesson for Paris fashion: sex sells

By
Reuters
Published
Oct 7, 2009

By Sophie Hardach

PARIS (Reuters Life!) - If you've got it, flaunt it and sell it: that was the message at Paris fashion week as collections teemed with lacy stockings, bra straps and exposed knickers.


Photo: Pixel Formula

Garter belts -- real, worked into dresses or painted onto skin -- featured heavily at Sonia Rykiel, Jean-Paul Gaultier, Christian Dior and Chanel.

At Chanel, designer Karl Lagerfeld mixed innocent white folk dresses with tattoo-like garters and high-cut knickers in a countryside romp, complete with models canoodling in a haystack.

"I'm completely with it," Russian model Natalia Vodianova said of the lingerie trend. "A woman has to be elegant and not wear it in a vulgar way."

Presenting her new lingerie line for retailer Etam, Vodianova told reporters she felt inspired by women who showed a glimpse of their underwear or exposed their bra straps.

The Milan collections featured so many skimpy dresses that fashion critics dubbed the overarching theme "Viva la Bimbo".

Micro-dresses also abounded in Paris for spring/summer 2010, with Lagerfeld inserting slits into already tiny skirts at Chanel. Dior showed sleek negligee dresses and high-waisted French knickers, evoking the boudoirs of 1950s film stars.

Summing up the sexy mood, Gaultier named his collection "G-Spot" and dug into his archives for a provocatively half-dressed look, reviving the conical satin bra he once created for pop star Madonna.

"I wanted to go back to the street, in contrast to this kind of political correctness, this total gentrification of fashion," Gaultier said backstage after his show on Saturday 3 October.

At Alexander McQueen, super-short dresses in bold rust, blue and green were intricately folded into origami skirts.

Shelly Musselman, co-proprietor of the Forty Five Ten boutique in Dallas, was not surprised by the seductive trend.

"Women want to look that way -- and the husbands who pay for the clothes want them to look that way!" she told Reuters after the Alexander McQueen show.

(Additional reporting by Marie-Louise Gumuchian, Mathilde Gardin and Claire Watson; editing by David Stamp)

© Thomson Reuters 2024 All rights reserved.