Diane Kruger and Jérôme Lambert , CEO of Jaeger-LeCoultre officially presented last week the new Reverso Ultra Thin Lady at the SIHH (Salon International de la Haute Horlogerie).

Reverso Lady Ultra Thin

The press conference was an occasion to tell the story of the last 3 years between Jaeger-LeCoultre and Diane Kruger since the Swiss manufacturer met her at Venice film festival in 2007.

The German actress (Troy, Inglorious Basterds) expressed her long attachment with the brand, the first time being when her mother offered her a Reverso for her 18th birthday. During her visit at the SIHH, Diane stated: “I feel more than honoured to celebrate the 80th anniversary of the Reverso. For my first at the SIHH, I was proud to reveal the new Grande Reverso Ultra Thin and I invite you to discover this new feminine Reverso”

Diane Kruger

Jaeger-LeCoultre has been a fully-owned subsidiary of the Swiss luxury group Richemont since 1996. The Richemont Group owns several other companies in the field of luxury goods, including Cartier, Van Cleef & Arpels, Piaget, Vacheron Constantin, IWC, Panerai and Montblanc.