Dr. Martens plans to open its first pop up store in Spain

By

Elena Campos Valladares

Translated by
Barbara Santamaria

Published
Nov 15, 2016

This November sees the opening of the first Dr. Martens pop up store in Spain. Opening from 18 November until 18 February, the temporary space will be located in the heart of Madrid at 10 Pedro Zerolo.

The 50 sq metres of space will showcase the brand’s footwear collections for the first time in a pop up format. The launch party will be held on 23 November.

Accessories such as bags, backpacks and socks will be featured alongside the shoe collection which will also include some of the brand’s bestselling items.

Dr. Martens has recently made a shift in its marketing strategy to target a younger, more dynamic consumer. As part of this, the brand has launched new collections and a new retail concept.