Drake’s OVO brand opens UK and EU online shop

By

Rebecca Taras

Published
May 16, 2017

Overseas fans of Drake’s OVO brand finally have an easier way to get their hands on the rapper’s fashion-forward wares. October’s Very Own opened an internet-based store to serve consumers in the UK and parts of Europe, as announced on Instagram. 

The virtual store will feature a wide array of clothing and accessories, to include the new athletic wear collaboration between OVO and Chinese basketball legend Jordan Brand. Last spring, the label had a four-piece collab with Canada Goose.The new e-tailer will also showcase exclusive products that also be purchased via the OVO store app without the worry of  import duties and the inconvenience of having to wait forever for merchandise to arrive in a timely manner.

It’s been widely reported that Drake announced that OVO will have a large presence in London later this year (to include a flagship brick-and-mortar store), and there’s been speculation that the new e-store will be stocked with more exclusive pieces in the weeks ahead.

This global move for OVO comes three years after Drake opened his first store in his hometown of Toronto in 2014, which was followed by an L.A. flagship in 2015 and a New York store in 2016.

OVO is currently offering free shipping on all purchases to celebrate the launch of their new international website.