Drew Barrymore opens first Dear Drew pop up in New York City

By

Obi Anyanwu

Published
Nov 16, 2017

Dear Drew, the new fashion label by actress Drew Barrymore opened on Wednesday a pop up boutique at 14 Crosby Street in New York City.

The Santa Clarita Diet star launched her fashion label on Amazon Fashion in October. Barrymore described the brand as “a love letter to women around the world,” and it is comprised of women’s ready-to-wear, accessories, jewelry and hair styling tools ranging in price from $28 to $248.
 
Designed by the Dear Drew team, the 2,000-square-foot pop up resembles a home and features white shelving units, a living room area and furnishings from Barrymore’s home. The nostalgic interior also features French wallpaper, Moroccan and Kilim layered rugs, a sewing machine and vintage typewriter, and a photo collage by the entrance.

The pop up is currently offering the new label’s first collection and will remain open for six months.