Dutch womenswear brand Norah to open 40th store

By

Shomara Roosblad

Published
Oct 31, 2017

On Wednesday 1 November Dutch womenswear brand Norah will unveil a 320 m2 store.

The new shop will land at Marktplein in the Dutch town of Wormerveer, and will be located in the building that formerly housed the now bankrupt shoe retailer, Schoenenreus, reported Zaanstad Nieuws.

Norah has expanded its presence in recent years and has opened about ten new stores across the Netherlands in 2017 alone. The brand offers collections in the EU sizes 36-48 (UK sizes 8-20). The range includes dresses, blazers, blouses, coats, trousers, skirts, T-shirts, sweaters as well as a separate basics and a denim collection. In addition to clothing, Norah also offers accessories, such as scarves, bags and jewelry. The Norah collections are characterized by its variety of trend-focused prints, materials and colors. Prices are between €2.95 for a felt bag and €99.95 for a coat.

In addition to the brand’s growth in brick-and-mortar branches, including new openings in Lelystad, Hengelo and its recently re-opened 450 m2 flagship store in Leeuwarden, Norah also focuses on offering omni-channel services. The brand is currently testing online order points, which are placed in stores or at shopping destinations and which allow the customer to place orders. The items can then be delivered to one of the 40 Norah brand stores. 

Norah opened its first physical store in 2015, opening its e-store a few months later.