Emporio Armani unveils spring / summer campaign

Emporio Armani has released the first images of its upcoming spring summer 2017 campaign.

The campaign, reported in WWD, was shot by Lachlan Bailey and features young models Luna Bijil, Chiharu Okunugi, Roos Abels, Alessio Pozzi, Kit Butler and Mattia Harnacke in a series of relaxed, easy photos in an effort to appeal to the brand's younger customer base.

Headquartered in Milan, Armani has chosen Rome as the location of the new campaign, with the city's cobblestone streets, impressive architecture and famous Lungotevere boulevard which runs along the Tiber river also featuring in the campaign.