Escales continues to expand internationally
Sportswear brand Escales has recently opened a franchise in the Middle East, in Dubai. The brand already operates approximately thirty stores worldwide, some of them directly owned and others through franchises.
Escales' partner is the Fanar group, which is exclusively licensed to develop the brand in the UAE. Three further openings are expected to follow.
The Fanar group owns several multi-brand stores, and has made room in one of them for an Escales retail corner, in the famous Mall of the Emirates.
Besides this classic retail formula, Escales has also opted for a rather peculiar form of travel retail. The brand has opened a retail corner on board a residential cruise ship, 'The World', which travels around the globe.
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