Everlane will be available at select Nordstrom stores for six weeks

By

Emily Jensen

Published
Sep 26, 2017

Starting September 29, Everlane fans will be able to shop the brand at select Nordstrom stores and online. The initiative is part of Nordstrom vice president Olivia Kim’s Pop-In@Nordstrom project.

 
From September 29 to November 12, the San Francisco-based brand will be sold at Nordstrom stores in Dallas, Chicago, Los Angeles, Costa Mesa, Seattle and Bellevue, as well as in Toronto and Vancouver. It will also be available on Nordstrom’s online shop.
 
The partnership with Nordstrom comes on a wave of expansion for the popular purveyor of stylish basics. Everlane recently launched its first denim and also announced plans to open its first physical store in San Francisco. The label has already operated an experimental store at its San Franciso headquarters. Everlane is known for is affordable but stylish basics and has often seen a waitlist develop for some of its pieces.

Nordstrom’s Pop-In@Nordstrom initiative has also worked with Goop, Alexander Wang and Opening Ceremony. Courtesy of vice president of creative projects Olivia Kim, the series of “pop-in” shops have been intended to help Nordstrom increase its foot traffic. Like many department stores, the Seattle-based retailer has struggled to draw shoppers to its stores, although it has fared well with digital sales.