219
Fashion Jobs
SHIMANO
Brand Coordinator
Permanent · UPPSALA
L'OREAL GROUP
Pharmacy Representative - Dermatological Beauty Division - Gothenburg Region
Permanent ·
GANT
Business Controller
Permanent · STOCKHOLM
GANT
Senior Business Controller
Permanent · STOCKHOLM
H&M
Operations Manager to h&m Distribution Center Borås
Permanent · BORÅS
H&M
Web Analyst / qa Data Layer Resource
Permanent · STOCKHOLM
H&M
Data Analyst to h&m – Supply Planning
Permanent · STOCKHOLM
H&M
Engineering Manager Sap Platforms, Sap Dev & Tech
Permanent · STOCKHOLM
H&M
Wifi Solution Architect - Network
Permanent · STOCKHOLM
H&M
Cyber Security Iam Manager
Permanent · STOCKHOLM
NAKD
Head of Sales
Permanent · GOTHENBURG
NAKD
Head of Commercial Business Control
Permanent · GOTHENBURG
H&M
Pension & Benefits Administrator And Process Improver
Permanent · STOCKHOLM
H&M
Technical Engineer For Warehouse Devices Management
Permanent · STOCKHOLM
H&M
Junior Planner to h&m Assortment- Open Application
Permanent · STOCKHOLM
RALPH LAUREN
Sales Professional
Permanent · STOCKHOLM
H&M
Advanced User Team Leader
Permanent · ESKILSTUNA
ZALANDO
Principal Product Manager - Data And Platform (All Genders)
Permanent · STOCKHOLM
ESSILORLUXOTTICA GROUP
Key Account Manager Nordics
Permanent · GOTHENBURG
H&M
Production Manager – Singular Society
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Finance & Compliance (All Genders)
Permanent · STOCKHOLM
ZALANDO
Senior Product Manager - Returns Shipping Solutions
Permanent · STOCKHOLM
Ads
Published
Jun 8, 2017
Reading time
2 minutes
Download
Download the article
Print
Text size

Farfetch appoints new chief marketing officer

Published
Jun 8, 2017

Luxury fashion destination Farfetch has announced the appointment of John Veichmanis as its new chief marketing officer, responsible for developing the Farfetch brand, as well as generating consumer demand for boutique and brand partners.


John Veichmanis has been promoted to the role of chief marketing officer - Farfetch


Veichmanis moves up from his position as senior VP of digital marketing at the fashion group. He joined Farfetch in 2015 bringing over 20 years’ experience from innovative tech and online companies including Dell, Apple, Skype and Expedia.

In his new role, he will lead a global team of over 100 people from the creative, marketing and technology industries, who are developing innovative and data driven approaches to brand communications, customer acquisition and retention for Farfetch’s group of brands.

Farfetch Group consists of a namesake e-commerce site, the white label division Farfetch Black & White, the business unit Store of The Future and Browns (including Brownsfashion.com).

“We’re really excited about adding brand marketing to John’s existing digital marketing remit, as we seek to develop an integrated approach to marketing, that will allow us to leverage our considerable investments in performance based media. Our goal is to build seamless campaigns across all channels, so we can tell the story of our brand whilst also generating demand for our brand and boutique partners on the platform,” said chief operating officer Andrew Robb.

“The luxury fashion industry is changing quickly and by 2025 a quarter of all luxury sales will be made online; this shift is driving new opportunities for us to leverage our data, technology and creative capabilities to build highly targeted and personalised campaigns globally,” added John Veichmanis, who will be replacing previous CMO Stephanie Horton.

The appointment comes amid a year of pivotal milestones for the company, including the launch of a employee shares scheme, the appointment of Natalie Massenet as non-executive co-chairman, the unveiling of Farfetch’s business unit Store of The Future and the collaboration with Gucci to launch new a delivery service ‘Store to Door in 90 Minutes’ in 10 global cities.

Copyright © 2024 FashionNetwork.com All rights reserved.