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Published
Sep 17, 2015
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Felder Felder collaborates with BMW

Published
Sep 17, 2015

In time for London Fashion Week, UK-based label Felder Felder, which is created by German twins Daniela and Annette Felder, has teamed up with BMW to showcase its new Florida Flamingo print.

Photo: BMW


The design has been printed on a fleet of electric BMW i3 cars. It's the first time Felder Felder has collaborated with BMW - they normally travel on bicycles, but will now use the cars to navigate around LFW.

The new print was inspired by exotic wildlife. The design duo says: "As we spend a lot of time in Miami, we are naturally influenced by the way of life there. Miami has one of the biggest flocks of wild flamingos in the world. We wanted to bring some Miami sunshine to rainy London!”
 

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