Fendi strengthens in Paris

By

Dominique Muret

Translated by
Nicola Mira

Published
Apr 27, 2016

Fendi will open a third store in Paris. The Roman luxury fashion label owned by the LVMH group since 2001, set its sights this time on the highly prestigious rue Saint-Honoré, at no. 265 to be precise, not far from Alexander McQueen, Coach, Tory Burch and Marc Jacobs.

The label has confirmed its intention to open a 250 m² store there in the fall, on the premises formerly occupied by Italian brand Patrizia Pepe. The store will be entirely devoted to Fendi's womenswear collections, extending the brand's offering in the French capital.

In Paris, Fendi currently operates a flagship store at 51, avenue Montaigne, a menswear store at 9, rue des Archives, three retail corners at the Printemps, Galeries Lafayette and Le Bon Marché department stores, as well as a shop at Charles de Gaulle airport.

The luxury label is also present in the south of France, with two stores in Saint-Tropez and Cannes.