Foot Locker announces plans for strategic growth

By

Sarah Ahssen

Published
Mar 18, 2015

To reach 10 billion in revenue within 5 years, that is the latest goal announced by Foot Locker. This Monday, March 16, during a meeting with financial analysts, Richard Johnson, CEO of the sports and lifestyle retail chain, shared his ambitions for the American store.

To achieve this number, Foot Locker is notably aiming at the acceleration of its expansion policy in Europe, where the chain has 604 stores. The American giant also wants to strengthen its children's and women's segments, and its digital activities. Finally, the group, which is of course footwear-oriented, wants to improve the profitability of its clothing apparel.

For its 2014 financial year ended on 31 January, Foot Locker saw its revenue jump 9.9% to 7.151 million dollars, a record for the group which, on 31 January, had 3,423 stores in 23 countries.