Fragrance developer Phlur raises $1.45 million in funds

Phlur, the Austin-based fragrance developing company, on Friday announced that it has raised $1.45 million in funding, bringing its total funding to $6 million in a span of two years.
 

Phlur's Hanami fragrance

Founded by Eric Korman in 2015, Phlur aims to disrupt the fragrance industry with conscious scents for men and women that are made with responsibly sourced ingredients. Phlur prides itself on never using harmful ingredients for its fragrances, and for remaining dedicated to sustainability even with its packaging that is made with 20% recycled glass.

The online fragrance company currently offers six scents—Hanami, Olmsted & Vaux, Moab, Greylocke, Hepcat and Siano—a travel case and the opportunity to try three samples at home.
 
In addition, Phlur donates more than 1% of its annual net revenue to global environmental organizations ($5 from every bottle goes to either the International Union for the Conservation of Nature or the Central Park Conservancy).
 
Phlur first received seed financing of $2.8 million in June 2015 and raised $1.8 million in funding in August 2016.
 
The fragrance company’s latest funding round was led by Austin-based venture capital firm Next Coast Venture, and included new investors Roger Farah, former Vice Chairman, President and COO of Ralph Lauren and former Co-CEO of Tory Burch; RetailMeNot CEO Cotter Cunningham and Joey Levin, CEO of IAC.

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