France’s Jennyfer makes Latin America debut

By

Tamara Gonzalez Litman

Translated by
Barbara Santamaria

Published
Dec 20, 2016

French fast-fashion brand Jennyfer has arrived in Latin America with the opening of its first stores in Guatemala in partnership with a local retailer. 

The first store launched at Oakland Mall in Guatemala city recreates the retail environment of Jennyfer’s flagship store in the business district La Defense, Paris.

Estuardo Atriga - Grupo Franbo is facilitating the fashion brand’s debut in Latin America, which launched the first two stores in the presence of Jennyfer international sales manager, Schidlowsky Jenome.

The brand plans to add to its network of over 500 stores worldwide with new openings across Latin America. Its local partner is in negotiations with several retailers to open new branches in different South American countries, Fashion Network can reveal.

Jennyfer’s debut in Latin America follows the arrival of Forever21 in Bolivia and the expected launch of the first H&M store in Colombia.

Jennyfer was established over 30 years ago in France and has an annual turnover of over €270 million.