Furla opens new store in Paris

Furla is going ahead with its international expansion plan and has announced the opening of a new store at 414 Rue St. Honoré, Paris. The Italian leather goods label ended the first six months of 2016 with revenue of €194 million, up 28% on the same period in 2015.

The 100 m2 store's interior design plays with the contrast between tradition and modernity. The colour palette favours natural tones and pastel hues, blended with rare materials such as rosewood, Italian travertine marble and opalescent glass, with champagne-coloured satin finishings.

"The upgrade strategy of Furla mono-brand stores continues with the new opening at 414 Rue St. Honoré, Paris, after the recent inauguration of the Nice store," stated General Manager Alberto Camerlengo. "The interiors have been redesigned to offer a more precious, sophisticated look, optimising and adding value to the display area which, besides the handbag segment, highlights the accessories category: footwear, textile products, eyewear, watches and small leather goods."

For a long time the Bologna-based label has operated another store in the French capital, at 281 Rue St. Honoré. Furla has now decided to transform it into a pop-up store, the first in Europe to be exclusively dedicated to men's collections, ranging from bags to footwear.

In Paris, Furla also owns a mono-brand store on the Champs Elysées and is present with retail corners in the Galeries Lafayette and Printemps department stores. Other Furla stores in France are located in Lyon and Strasbourg.

Furla opens new store in Paris

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