Furla to launch SS17 campaign by Gregory Harris as growth continues

By

Gianluca Bolelli

Translated by
Nicola Mira

Published
Jan 2, 2017

Furla is about to launch its Spring/Summer 2017 advertising campaign, shot by Gregory Harris under the creative direction of Fabien Baron.

Harris's pictures portray a sophisticated, contemporary woman inside a minimalist New York studio, a strong background to showcase its’s accessories collection.

The collection pays tribute to travelling and exploration, with a harmonious blend of lines, materials and decorations, each item embodying Italian style and craftsmanship.

The advertising campaign will feature on the January issues of major international magazines.

In the meantime, the Furla group keeps on growing: in 2015 it recorded its best-ever sales and profitability results, and the first six months of 2016 closed with a revenue of €194 million, up 28% on the €151 million recorded in 2015.

The Bologna-based brand operates over 400 monobrand stores, almost evenly split between directly owned and franchised stores, and is also present in approximately 1,200 multi-brand and department stores in over 100 countries.