Gas Bijoux stronger on the international stage

By

Sarah Ahssen

Published
Oct 12, 2015

Generating 50% of Gas Bijoux sales abroad within two years: this is the objective set by President Olivier Gas, in charge of the family-run company alongside his sister Marie.

Founded in the 1970s by Olivier and Marie's father, André Gas, Gas Bijoux now generates approximately 70% of its €11 million revenue in France. There the brand operates, besides five wholly owned stores, some fifteen retail corners in department stores, and is also available in 150 multi-brand shops.

Awarded the label of 'Living Heritage Company' by the French Economic Ministry, Gas Bijoux creates its collections in its Marseilles workshops, where 65 craftsmen hand-produce its pieces. The brand now wants to accelerate its growth on the international stage. Already operating stores in New York and Milan, within a network of 200 retail outlets worldwide, Gas Bijoux notably wants to expand in Asia. The brand established a presence a year ago in Japan, in the Takashimaya department store. Opening a shop in the land of the rising sun is also on the cards. Gas Bijoux is also targeting travel retail, with a presence at the Nice Côte d’Azur airport, an experience which it's set to duplicate.

Also, in early October Gas Bijoux launched a capsule collection of men's bracelets in solid silver and other precious materials (prices range between €150 and €300) with Mad Lords. The e-commerce site features a wide range of fashionable and designer choices and also has a physical site, recently enlarged, at 316 rue Saint-Honoré in Paris. Gas Bijoux will later feature the same jewellery in its own stores.