Ghurka chooses London for first international store

By

Cajsa Lykke Carlson

Published
May 18, 2015

Ghurka, the American leather goods firm named after the Gurkha soldiers of Nepal, has opened its first store outside the US in iconic British department store Fortnum & Mason.

The opening commemorates Ghurka's 40th anniversary and the 200th anniversary of Gurkha service to the British crown. The store sells Ghurka's daytime and travel goods, humidors, watch collector boxes and outdoor sporting items, as well as accessories.

"Fortnum & Mason is the perfect partner for our European launch," says Pam Bristow, Executive Vice President of Marketing and Brand Strategy at Ghurka. "The Piccadilly store is an international icon, a benchmark for excellence, and represents the commitment to quality we hold as our standard."

May 19th also sees the launch of Ghurka's G200 Collection together with the charity The Gurkha Welfare Trust. The collection features three re-imagined bag styles from the Gurkha archives.

"This London expansion is pivotal for Ghurka," states Ghurka CEO John Reuter. "The UK represents our namesake as well as the next step in global reach for our brand.  We are honored to have such distinguished partners alongside us in this launch and are excited to be able to serve our British customers in their wonderful city."