Gosha Rubchinskiy designs World Cup kit with Adidas

By

Barbara Santamaria

Published
Jun 8, 2018

Gosha Rubchinskiy is ending his longstanding collaboration with Adidas with a football-inspired collection that celebrates the FIFA World Cup, which is kicking off in Russia next week.

The collaboration between the Russian streetwear designer and the sports giant first debuted at Rubchinskiy’s AW17 show in January 2017. It comes to an end as the designer prepares to discontinue his namesake brand in favour of a new mystery project.

The last Gosha Rubchinskiy x Adidas collection comes in the form of three key pieces for football fans across the world: a football jersey representing each of the 11 cities hosting World Cup games, a Predator 18+ Firm Ground boot with flexible Adidas Primeknit upper and an ultra-responsive Boost midsole, and a game-quality football in an exclusive colourway.

The football t-shirt features cities like Sochi, Moscow, San Petersburg and Kaliningrad, numbered in a 4-5-1 game formation with Russia as playing field.

Meanwhile, the boots have the same shape that Adidas-sponsored teams will use for the World Cup, but in a Russian flag inspired colourway.

Additionally, the designer created 11 graphic sweatshirts for each host city in Russia.
The collection will launch with a preview event on 13 June at KM20 in Moscow, and hit 23 stores worldwide a day later.