Graff Diamonds finally coming to Paris

By

Jean-Paul Leroy

Published
Jun 22, 2015

An error is about to be rectified…One of the greatest jewelers in the world, the English company Graff Diamonds, wasn’t present in Paris until now! But according to our sources, it has secured one of the most beautiful locations in the French capital in the Saint Honoré-Vendôme neighborhood, at the corner of rue Saint Honoré and rue Castiglione (1st arrondissement).

The 4,300 square foot space’s windows are currently covered with posters advertising the luxury real estate specialist SCC-Vendome. 

Our sources also say that the latter has overseen the operation for both the building’s owner and the British jeweler.

The store is located in a property owned by Costes, which recently acquired Hotel Lotti to enlarge Hotel Costes. The spot will serve as a launching off point for the jeweler, which was founded in 1960 by Laurence Graff. 

The brand is present on almost all continents (especially in America and Asia). In France, it already has a store in Courchevel. It even operates a lodge in South Africa under the banner Relais & Chateaux. 

According to our sources, the opening in Paris shouldn’t take place before the end of 2016. In any case, the store will allow Graff Diamonds large corner windows that will create a major location in the holy ground of jewelry that is place Vendôme.