Champion veteran golfer and entrepreneur Greg Norman launches collection exclusively at Macy’s, in collaboration with the store’s upscale menswear range, Tasso Elba.

Greg Norman. Photo : Corbis

It is a golf-inspired sportswear line, transcending from the classic golfing clothing, to include a selection of pieces called “Shark”. Picking up on the golfer’s nickname and his multinational corporation, Great White Shark Enterprises, the Shark clothing selection will offer trimmer fits and Play Dry technology for the younger market.

Core products will be sold in 625 stores and the whole range in 300 stores, for $30-$120, from early 2011.

"Admired for his golf prowess and entrepreneurial spirit, Greg Norman embodies success at the highest levels of sport and business, a notion that reflects the spirit of the Tasso Elba brand," said Tim Adams, chief private brands officer of Macy`s, Inc.



By Rosie Hart