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Jun 1, 2017
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Havaianas to open a pop-up store made of ice

Published
Jun 1, 2017

On Saturday, the Brazilian flip-flop brand will open a pop-up shop on the Santa Monica Pier in California made entirely of ice. The store will remain open until the structure melts.


Photo: Havaianas

 
Though the display won’t actually sell any sandals, Havaianas will give a pair of free shoes to the first 100 guests. Visitors to the massive ice store will also receive a snow cone, made directly from ice shaved from the structure itself and topped with syrup.
 
The pop-up store will remain open from noon until 6pm on Saturday – if it lasts that long. Beyond the first 100 guests, no shoes will be sold, though visitors can take a glimpse at the Havaianas styles on display.

This isn’t the first pop-up from the Brazilian brand for the 2017 summer season. Havaianas recently opened a pop-up shop in the U.K., at the Highcross Shopping Centre in Leicester. This is the second year in a row the shoe brand has staged a pop-up in Highcross. Havaianas also staged a similar pop-up shop made of ice at the lawn of Miami Beach’s W hotel.  
 
The Brazilian brand has permanent stores throughout California, including shops at the Los Angeles Farmers Market, Huntington Beach and Topanga Mall. 
 

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