Hollister and Sydney Sierota to launch collaboration party-wear collection

By

Obi Anyanwu

Published
Oct 21, 2016

Hollister and Echosmith lead singer Sydney Sierota have expanded on their partnership with the debut of a new party-wear capsule collection. The collection will launch at select Hollister stores and online beginning October 28.
 

Sydney and the Hollister design team produced an 11-piece capsule collection comprised of versatile dresses, tops and bottoms that are similar to the indie-pop singer’s personal style. The team perused Sydney’s personal style and vintage stores and markets in Los Angeles to discuss must-have details for the collection.
 
"Sydney embodies everything Hollister, a true Cali girl, fun and optimistic. We loved getting to know her better and what made clothes stand out for her," said Lisa Lowman, Senior Vice President of Hollister Design. "From our inspiration shopping trips, to the fits and details of the product, she knew exactly how she wanted this collection to take shape and we love every piece."

The Echosmith singer was heavily inspired by sparkles for the collection as well as having fun and being carefree. Sydney added, “I love dressing up, whether or not I have a reason. Something about it just makes me feel awesome. I think a lot of people can agree with that. I was very excited to have the opportunity of designing a collection with Hollister and it was such a collaborative process with the entire team. I can't wait to see how fans style the pieces in their own, unique way."
 
Hollister first partnered with Sydney last fall for the global anti bullying #HCoAllEqual campaign and initiative. Sydney’s siblings, who are also her Echosmith band mates, were also featured in the campaign.
 
Prices for the Hollister + Sydney collection range from $39.95 to $79.95.