Huda Beauty to launch new collection of brow tools with Tweezerman

By

Emily Jensen

Published
Jun 23, 2017

The Dubai-based makeup artist has teamed up with Tweezerman on a new collection of brow-shaping tools. The collaboration will go on sale at Sephora in July.

 
Huda Kattan announced to her 20 million Instagram followers on Wednesday that she would be releasing a collection with popular tweezers brand Tweezerman. The collaboration will be made up of brow-shaping products, including tweezers, scissors, a magnifying mirror and a spooley brush. The collection will feature both a mini and full-sized version brand’s popular slanted eyebrow tweezers reprinted with the Huda Beauty logo.
 
The collection will go on sale at Sephora and Tweezerman’s online shops on July 10, and in Sephora stores on July 24. The four-piece eyebrow kit, which includes a lip-shaped makeup bag, will retail or $65, while the full-sized tweezers will retail for $26.

Kattan began her Huda Beauty brand as a beauty blog in 2010 and quickly developed a social media following, with Kattan now commanding more than 20 million followers on Instagram and 1.8 million subscribers to her YouTube channel. Kattan began her makeup line in 2013 with a collection of false eyelashes before expanding to liquid lipsticks and eye shadow palettes.

With her brand’s arrival at Sephora and her collaboration with Tweezerman, Kattan represents a generation of social media beauty influencers who have broken into mainstream channels.