Hunkemöller launches first ever influencer swim collection

By

Shomara Roosblad

Published
Jun 29, 2018

Dutch lingerie retailer Hunkemöller has launched the Ambassador Swim Collection. The swimwear line is the retailer’s ‘first ever swimwear collection inspired by ambassadors.’

The collection is designed and modeled by three social media stars and is part of the retailer’s continued partnership with online influencers. The Hunkemöller ambassadors are the Swedish Lisa Anckarman; Lynn Quanyel from the Netherlands; and Nora Olivia from England.

Earlier this year, the online influencers were invited to Hunkemöller’s headquarters to share their ideas and inspiration in a design session with the lingerie brand’s in-house design team. As a result, the ambassadors created a seven-piece collection, which includes two bikini tops, two bikini bottoms, and a swimsuit. According to the lingerie retailer, the collection can be described as monochrome, on-trend, distinct, bold and sexy.

The Ambassador Swim Collection is available now at the Hunkemöller web shop. The collection retails at between €19.99 for a bikini bottom and €59.99 for a swimsuit.

Hunkemöller has previously collaborated with Dutch supermodel Doutzen Kroes in 2016. In 2017, the chain partnered with German influencers Pamela Reif and Caro Einhoff, creating distinct collections with each of them.

Hunkemöller was founded in Amsterdam in 1886 and has grown into Europe's leading and fastest growing lingerie brand. The retailer operates 830 stores across 25 countries.