Icebreaker appoints new chief marketing officer

By

Olivier Guyot

Published
Apr 9, 2014

Louise Kuegler brings her own global strategic view to Icebreaker. The newly appointed chief global marketing officer of the New Zealand outdoor clothing brand recently held the position of managing director for the communications agency network BatesCHI in Singapore. With them she coordinated regional marketing campaigns for brands such as Asus and the InterContinental Hotels Group.

Her switch to Icebreaker is a homecoming for Kuegler. Since 2011, she has been working in Singapore with Ogilvy & Maher for whom she managed key accounts such as Coca Cola and Diageo. Beforehand, however, the New Zealander worked for Publicis Mojo and Colenso BBDO in Auckland.

At Icebreaker, whose products are currently sold in 44 countries, this marketing specialist will put her creativity to use in leading the company’s multi-channel marketing group.