Icebreaker promotes Greg Smith to CEO

By

Olivier Guyot

Published
May 3, 2017

Icebreaker will have a new head in June - Greg Smith has been promoted to the role of CEO at the New Zealand outdoor brand.

The company, specialising in merino wool, has been helmed by Rob Fyfe since 2014, formerly the head of Air New Zealand. Fyfe is to become non-executive president and Greg Smith, who since 2013 has overseen the sectors for New Zealand and Australia for the brand; will take up the reins at the company founded by Jeremy Moon.

Icebreaker reported revenue of 220 million New Zealand dollars (140 million euros) in 2016, having made 86% of that figure abroad.