JD Sports upsizes at Silverburn supermall

By

Barbara Santamaria

Published
Dec 11, 2017

JD Sports has significantly upsized its presence at Silverburn in Glasgow following strong demand for sports fashion and fitness-focused brands at the shopping centre.

The sportswear retailer has nearly doubled the size of its original unit, with the new store now covering a total of 12,831 sq ft across two floors. An expanded offer of trainers, sports and fashion wear from brands including Nike, Adidas, and The North Face is now available at the store.

JD Sports head of acquisitions Warren Thompson, commented: “We are delighted to open the doors of our brand new upsized store which provides an enhanced experience and a far greater range of products. The Silverburn store has always been key in this region and the opportunity to nearly double the size to create this flagship will enable us to keep building upon this success.”

David Pierotti, general manager at Silverburn, said JD Sport’s investment in an expanded store reflects strong occupier demand at the shopping centre, and is a “prime example of the current trend amongst retailers to invest in large stores in prime regional locations”.

“Since opening, the brand has amassed a strong following from Silverburn’s far-reaching catchment, and we know that our loyal customers will be thrilled with this brand-new store,” he said.

Silverburn will also open a PureGym next to Cineworld next year. Anchored by Debenhams, the centre is home to over 120 retailers including H&M, River Island and Flannels.