Jack Wolfskin, that was reported to be up for sale on Monday seems to be continuing its growth abroad. The German brand, specialising in outdoor sports, has signed a sponsorship contract with two prestigious English football clubs. It will be a sponsor for 3 years at Liverpool FC and at Fulham FC for two years.

Jack Wolfskin

The announcement comes almost at the same time as the brand searches for a new owner. With limited assets, the SME is on the look out for a sports giant, such as the likes of its fellow affiliate Adidas. Jack Wolfskin is now operating in a larger potential market than before. Great Britain is also one of its priority export industries.