Japan's online fashion retailer Start Today goes global

Japanese online custom fashion retailer Start Today has rolled out its innovative custom-fit private label Zozo in 72 countries, initiating the first key step to fulfil its global ambitions. Consumers in Asia, Europe, the Middle East and the Americas can now sign up to receive free Zozosuits, founder-CEO Yusaku Maezawa recently told a news conference.

These dotted bodysuits allow a smartphone camera Zozo app to take precise measurements. The company then will use that data to make and sell to consumers custom-made clothes, according to Japanese media reports.

Start Today’s fashion e-commerce platform Zozotown is the dominant player in the Japanese market, logging $2.4 billion in transactions in the year ended March. Zozosuits was launched in November.

Maezawa said the company aims to deliver up to 10 million Zozosuits by March 2019.