John Lewis announces plan to reinvigorate beauty business

By

Barbara Santamaria

Published
Aug 23, 2016

John Lewis has announced a £9m investment package to supercharge its beauty offering. In addition to the expansion of beauty halls across several branches, the retailer plans to introduce new brands and extend the distribution of existing labels.

Beauty halls in John Lewis branches in Cambridge, Cribbs Causeway and Bluewater will be expanded by 50% by the end of October this year. John Lewis shops in Cardiff, Stratford, Peter Jones, and Cheadle, have also received investments in the beauty areas.

Joining the existing line up, beauty labels such as Marc Jacobs Beauty, Tom Ford Beauty, Charlotte Tilbury, M.A.C., Chanel, Jo Malone, Urban Decay and La Prairie will now also be available on John Lewis’ e-commerce site. Further, many will feature in the two new shops opening later this year in Chelmsford and Leeds.

Ed Connolly, buying director for fashion and beauty, said: "Beauty is one of the best performing categories at John Lewis and a significant footfall driver, so this investment is a reflection of our ambition in this space.”

"We are continuing to bring new and contemporary brands to our customers across both fashion and beauty, and we have one of the widest and best beauty selections of any department store in the world."

The investment follows the opening of John Lewis's own &Beauty spa in its Birmingham shop, and the Clarins Beauty BAR which was an international first for Clarins when it opened at John Lewis Oxford Street last year.